Privacy Policy

Last Updated: July 2025

Introduction

BikeDuck ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website bikeduck.co.uk, purchase our products, or interact with us in any way.

Information We Collect

Personal Information You Provide

We may collect personal information that you voluntarily provide when you:

Make a purchase
Create an account
Subscribe to our newsletter
Contact us with enquiries
Participate in promotions or surveys

This information may include:

Name
Email address
Postal address
Phone number
Payment information (processed securely through our payment providers)
Billing and shipping addresses

Automatically Collected Information

When you visit our website, we may automatically collect:

IP address
Browser type and version
Device information
Pages visited and time spent
Referring website
Operating system

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

Remember your preferences
Understand how you use our website
Improve your experience
Provide targeted advertising

You can control cookies through your browser settings.

How We Use Your Information

We use your information to:

Process and fulfill your orders
Send order confirmations and updates
Respond to your inquiries and provide customer support
Send marketing communications (with your consent)
Improve our website and services
Detect and prevent fraud
Comply with legal obligations
Analyze website usage and trends

Legal Basis for Processing (UK GDPR)

We process your personal data based on:

Contract: To fulfill orders and provide services
Consent: For marketing communications
Legitimate Interests: To improve our services and prevent fraud
Legal Obligations: To comply with applicable laws

How We Share Your Information

We may share your information with:

Service Providers: Including Shopify (e-commerce platform), payment processors, shipping companies, and email service providers
Business Partners: For order fulfillment and delivery
Legal Requirements: When required by law or to protect our rights
Business Transfers: In connection with a merger, sale, or acquisition

We do not sell your personal information to third parties.

Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

SSL encryption for data transmission
Secure payment processing
Regular security assessments
Limited access to personal data

However, no method of transmission over the internet is 100% secure.

Your Rights (UK GDPR)

You have the right to:

Access: Request a copy of your personal data
Rectification: Correct inaccurate or incomplete data
Erasure: Request deletion of your data
Restriction: Limit processing of your data
Portability: Receive your data in a portable format
Object: Object to certain processing activities
Withdraw Consent: For consent-based processing

To exercise these rights, contact us at privacy@bikeduck.co.uk

Children's Privacy

Our products are designed for children aged 3-18, but our website is intended for use by adults. We do not knowingly collect personal information from children under 13 without parental consent. If you believe we have collected information from a child under 13, please contact us immediately.

International Data Transfers

Your information may be transferred to and processed in countries outside the UK. We ensure appropriate safeguards are in place for such transfers in compliance with UK data protection laws.

Data Retention

We retain your personal information for as long as necessary to:

Fulfill the purposes outlined in this policy
Comply with legal obligations
Resolve disputes and enforce agreements

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

Updates to This Policy

We may update this Privacy Policy periodically. The "Last Updated" date will be revised accordingly. Continued use of our services after changes constitutes acceptance.